2014 is the 85th BP Portugal anniversary, a celebration that entails of a series of advertising actions and campaigns, in which the BP will communicate to all their market the strength and presence in Portugal since 1929.

Our challenge was to create a new “stamp” with no connection what so ever with to the main brand symbol, nevertheless our challenge was to create a new element, but mantling, somehow, the corporationlook and feel, emphasizing a modern but yet sober corporative look and feel throughout all BP Communication, focussing on a innovative and transparent narrative.

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Credits/supervisor: Pedro Nunes
Designed while at White
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